Sitecore Stream is an AI-driven orchestration layer designed to enhance digital experience management by integrating generative AI capabilities directly into Sitecore’s suite of composable digital experience platform (DXP) products. It aims to streamline marketing workflows, ensure brand consistency, and accelerate content creation and delivery.
What is Sitecore Stream?
Sitecore Stream is an innovative add-on to Sitecore’s DXP products, including XM Cloud, Content Hub, and Experience Manager (XM). It leverages generative AI to provide marketing teams with tools for creating, optimizing, and managing digital experiences. Key features include brand-aware AI, generative copilots, and AI-enhanced workflows.
Key Features of Sitecore Stream
1. Brand-Aware AI
Sitecore Stream’s brand-aware AI ensures that all AI-generated content aligns with an organization’s brand identity and guidelines. By uploading brand documents, marketers can create brand kits that inform the AI’s outputs, maintaining consistency across all content.
2. Generative Copilots and Agents
The platform introduces AI-powered assistants—copilots and agents—that work alongside marketers to enhance productivity. These tools assist in content generation, enhancement, and project management tasks, such as drafting blogs, creating campaign briefs, and managing approvals.
3. AI-Enhanced Workflows
Sitecore Stream automates repetitive tasks like scheduling, approvals, and asset management, allowing marketing teams to focus on strategic planning and creative work. This automation leads to more efficient campaign execution and reduced time-to-market.
Implementing a Project with Sitecore Stream
Step 1: Create a Project
Begin by defining your project’s main objective, initiative, or requirement and setting its duration. In Sitecore Stream, navigate to the Projects section and click “Create project.” Provide a descriptive name, a brief overview, start and end dates, and associate the project with a relevant brand kit if available.
Step 2: Add Deliverables
Specify the outcomes needed to complete the project by adding deliverables. Determine where each deliverable fits in the marketing funnel and outline the intended results. Deliverables can be added manually or suggested by AI. Sitecore Documentation+1Xcentium+1
Step 3: Add Tasks to Deliverables
Break down each deliverable into individual tasks. Provide task details, assign tasks to team members, select necessary actions, and set their duration and priority.
Step 4: Monitor Progress
Keep track of individual tasks and view the projects you’re part of. Use different views on the project details page to track progress, assess workload distribution, review timelines, update statuses, and identify bottlenecks.
Strategic Benefits of Sitecore Stream
- Enhanced Efficiency: Accelerates marketing workflows while maintaining brand consistency, potentially reducing time-to-market for digital experiences.
- Intelligent Content Strategy: Focuses on developing smarter, data-driven content informed by AI.
- Data Ownership & Security: Preserves organizational control over proprietary data and brand assets.
- Marketing Centralization: Has the potential to become the central hub for marketing operations, reducing tool fragmentation.
Sitecore Stream represents a significant advancement in integrating AI into digital experience management. Automating routine tasks and ensuring brand consistency empowers marketing teams to focus on strategic initiatives and creative endeavors. As organizations continue to scale their content production and personalization efforts, tools like Sitecore Stream will be instrumental in maintaining efficiency and coherence across all marketing channels.
